VS.                   

 

Text Messages Vs. E-Mail - Which is Better?

Many businesses have launched campaigns through their websites collecting e-mail address and conducting e-mail marketing to their database.  Businesses will often offer a discount or free item when customers sign up to receive their special offers, They will also send out periodic discounts, birthday coupons and other promotions as well.

 

Businesses with this mindset are on the right track, but how efficient are these e-mail campaigns?  How much more efficiency could be achieved with a Text Message Marketing campaign?

 

Let's compare.....

• As few as 20% of E-mail messages are opened.
• Over 95% of text messages are opened.
• For e-mail, customers must complete a form, either in the business or on-line. When completed in the business, forms must be manually entered or scanned into a database.
• For text, customers complete the entry from their cell phone. No data-entry is required.
• Average time for the recipient to view an e-mail message is 6.4 hours.
• Average time for the recipient to view a text message is 14 minutes.
• E-mail can often be viewed only when recipients are at their computer.
• Text messages are viewed any time the recipient’s cell phone is on.
• Average person checks personal e-mail 20 minutes a day.
• Average cell phone is on 16 hours a day.
• Coupon redemption for e-mail averages less than 1%.
• Coupon redemption for text-messaging avergaes 15%-20% and can be as high as 30%. 

 

 

Text messaging is growing at a rate more that 25 times the growth rate of e-mail.