How It Works
Step 1: Create a marketing campaign - Create a keyword
Each client would create their own unique “Keyword” – for example Bob’s Diner would have “BOBSDINER,” American Bar & Grill would have “ABAG,” Annie Bailey’s would have “ABPUB,” Joe’s Pizza Trio would have “JOESPIZZATRIO” and so on.
Step 2: Clients subscribe to your group
Once you have created your keyword, utilizing existing marketing such as Clipper, Newspaper, Bar Fly, or others, as well as using in-house promotion such as table tents, signage, register receipts and more, you would promote “Text (your keyword) to 41513 to receive special discounts, VIP offers and announcements from (your business).”
When the customer sends their text message they'll get an instant message back with whatever content you want. It could just be a thank you, or it could be a promo "Slim 6 Saturday Night at Annie Bailey’s, show this to the door person for VIP No Cover admission" or a coupon as illustrated in the example below (We call this "PULL MARKETING" as you are pulling numbers into your database).
Step 3: You send messages to your group
At anytime you can now conduct what we call “PUSH MARKETING” (as you are pushing offers, promotions and information directly to the customers who have opted-in to receive your messages). Go to your PC, log into our 505Text website (we'll provide your username and password), and send a text message to the entire customer database who opted-in to receive your messages.
This feature creates many opportunities since you can schedule your messages in advance or send them out immediately.
For example, if you’re a deli and you want to hit your lunchtime crowd, you may schedule a text to go out around 10:30am, shortly before people would start to make lunch plans. “Free Cup Of Soup With Any Deli Sand. Purch, Today Only 11a-2p @Jim’s Deli – Code CS44.”
For a more immediate campaign - If you’re a bar having a s-l-o-w night - "For our VIPs only, 2-for-1 Appetizers, $2 Well Drinks & $1 Coors Drafts Valid Today Only – Code M22"
Fridays are always a popular “Pizza Night” for families. Catch your customers with a 4:00pm scheduled text message as illustrated below so they are sure to make their dinner plans with you!
Customers are signing up for your offers by choice, and with every text message they receive instructions on how to unsubscribe. 505TEXT’s Text Message Marketing provides the most focused form of Target Marketing to date. The service provides a new way to reach out to new customers and can breathe new life into your existing advertising campaigns.
