Mobile Marketing Benefits

 

Immediacy

Mobile campaigns are easy to create and execute, with messages being delivered to recipients in a matter of seconds.

 

Reach

Delivery of SMS messages to mobile phones is almost guaranteed - with a 95% read rate, which, for example, is not the case with email.

 

Mobility

Customers will receive the messages on their mobile devices anytime and anywhere.

 

Affordability

The cost of Text Message Marketing is much less than print, direct mail, radio and TV and with the high rate of response, it is the most cost-effective form of target-market advertising available today.

 

Effectiveness

The average SMS response rate is 15-20% and can be as high as 30%, versus 1-3% for traditional promotional methods such as print advertising and direct mail.

 

Personalization

Text messages or personalized content is targeted to individuals who have opted-in to receive them.

 

Cross-medium form of marketing

The mobile channel is highly complementary to any of your existing print, direct mail, radio and TV advertising.

 

Customer loyalty

Text message marketing increases customer loyalty and satisfaction because it creates a way for you to reach out to your customers directly rather than hoping they see your advertising in some other media outlet.